Social Media Marketing

A SOLID SOCIAL MEDIA STRATEGY CAN DRIVE GROWTH FOR YOUR BUSINESS BY FOSTERING LASTING AND LOYAL RELATIONSHIPS  WITH CUSTOMERS AND PROSPECTS

Are you ready for social media that really works?


We choose the right network for you

Social media marketing (SMM) is a form of online marketing that involves creation of content on social media platforms to achieve your branding and marketing goals. It includes activities like posting images, text, updates, videos and other forms of content that boosts audience engagement. Hence it is important to choose the right social media platform your product or service needs.

FACEBOOK: The largest platform has 2 billion plus active monthly users, ideal for businesses that want to generate leads and build relationships. One of the major strengths of Facebook Ads is their ability to target particular demographics. We’ll help you narrow in on the most promising market for your business. A well-crafted ad could bring those people back to your site again, earning you more conversions.

TWITTER: This platform has 313 million monthly active users and a young demographic, makes twitter a great platform perfect for businesses whose major audience is under 50 and who need to stay informed of breaking news and trending topics.

LINKEDIN: The platform for business networking can be used by both B2B and B2C businesses to create trust, build authority and engage audiences.

PINTEREST: Pins platform have a much longer marketing life than a normal social media post, because after you pin a post or a video, that content gets repinned and continues to reap rewards in terms of engaging audiences and driving them back to your site. Ideal for businesses with visual appeal.


We set the right goal for your business 

Using social media to assist in marketing can help you achieve many goals:

  • Increase in website traffic
  • Building conversations with customers
  • Raising brand awareness
  • Creating and expanding on brand identity 
  • Improve communication with your key audience
  • We increase the base of your online audience it helps in keeping them more engaged

Creating the right goal is important as it measures the success on social media as it prompts the strategy to be used to achieve it. If you want to boost sales for your company the strategy employed is different and the goal set is way different from accomplishing good customer service for your company.

We build your strategy

We start by learning everything we can about your audience, knowing who your audience is what they want to see on social is a key to creating the strategy and content to target them, that they will share, comment or like. This may be the first step to convert your social media fans into customers for your businesses. We use social media analytics that provide a ton of valuable information about who your followers are, where they live, which languages they speak, and how they interact with your brand on social. These insights allow us to refine the strategy and better target your social ads. 

We research  your competition 

We conduct a competitive analysis allowing us to understand who your competition is and what they are doing well and not so well. You will get a good sense of what's expected in your industry, which will help you set some social media targets of your own. This analysis also helps you spot opportunities. For instance your competition may be dominating on Facebook but dormant on twitter or Instagram, you might want to focus on the networks where your audience is underserved, rather than trying to win fans away from a dominant player.

We engage in social listening

Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. It's about extracting key insights from social conversations that you can apply to your overall strategy. Monitoring collects every social mention and interaction while listening requires analysis and reflection. 

  • We can track overall brand health
  • Create content your audience needs
  • Drive strategic product decisions
  • Generate ideas for marketing campaigns
  • Improve customer experience


We measure your success with analytics

You cannot determine the success of your social media marketing strategies without being able to track the data. We track your campaign with tracking tags that allows us to monitor them properly. There are two types of social media measurement.

Ongoing Analytics                 
 
Ongoing monitoring that tracks activity over time.

Campaign-Focused Metrics 

Campaign or event analytics with a clear beginning & end.

Ongoing analytics are necessary for keeping up the overall pulse of general conversation about your brand and company. Once your brand tracking is set up, you can just let it run and check in regularly to see how everything is going. Campaign focused metrics, on the other hand help you understand the impact of targeted marketing initiatives and will vary from campaign to campaign depending on goal for each. An effective social media measurement program will likely include both ongoing and campaign specific measurement.
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