Content Marketing
CONTENT MARKETING
A special recipe to bring Social Media and Content marketing together for a great campaign
Content Planning
Content is the important buzz word, Content is about planning, developing and sharing. Content marketing isn’t just about what’s created. Content marketing is about the entire process, including the way you distribute and promote that content. Social media marketing is content marketing. It’s made of the same things: pictures, video, copy, strategy, and storytelling. The differences are the formats of content and the platforms. It is what you give your followers in return for their support and interest. It is a way to impart information and entertain.
Social content optimisation and strategy
By using social content optimization, the impact of content shared via different social channels and even across devices and depending on the usage context and inherent features of each social channel, depending on your target audiences. Targeting, segmentation and an optimized social content approach usually beat the one-size-fits-all blast method many businesses really use to get their content shared.
Finally, social content marketing ties the social collaboration and infrastructure dimensions to the content workflows and involvement of the whole ecosystem (employees, audiences, etc). It often involves using social newsrooms and/or command centers to create a loop between content creation and social input/interaction.
We align your objectives
Content and social have similar functions in your overall marketing strategy. Your content and social should serve one or some of these objectives:
- Help your audience understand the subject matter you specialize in
- Challenge the status quo on your subject
- Entertain your audience with content specific to them
- Educate your audience on new best practices and trends
- Convince your audience to buy your product
- Your content and social shouldn’t just align with each other, they should also align with your overall business objectives
Some business objectives that your content marketing and social media can assist with include:
- Build brand equity
- Create and retain customers
- Enable sales